Success in Internet Marketing starts with proper foundations.  Today, I’m going to talk about one of the biggest foundations you must have.

Internet Marketing isn’t about you.

It’s not about what you want or need. It’s about the person at the other end. Your success is directly related to your ability to connect. In future posts I’ll discuss ways to connect with your audience, but today let’s discuss the why.

Why you need to forget about you.

In the world of advertising there is a little magic word called, “Relevancy” this can be simply defined as giving your customer/visitor what they want. And the more relevant you are (giving them what they want) the more your advertising will connect, which means you will get better rates for your advertising while make more money for each ad. It doesn’t stop there either..

Your traffic will love you for it.

Traffic to your website is the lifeblood of your business, but if you’re not giving them what they are looking for.. they are not going to come back, but even more importantly they are not going to let you provide value. And until you provide value in the lives of the people you are connecting with, you will never make a dime.

How to make even more than a dime.

1. Forget about you.

2. Research your customer like a value spy.

3. Figure out where your customer hides.

4. Show your customer your not a smooth criminal.

5. Connect with your customer like a hundred dollar pencil salesman.. (important you do this right).

6. Give ‘em what they want and sneak in what they need.

7. Focus on making them more successful for entering your world. And they will share theirs with you.

I’m going to be spending the next couple weeks going over these “basics” before we go into the hardcore strategies that will make your mouths drool and your prospects swarm to you like bees to honey.