Internet Marketing is not complex.. if you have the wrong mindset as we have seen with Mr. Gary Halbert. Gary is the Prince of Print.. widely considered the best copywriter in the world.. but it wasn’t until something finally clicked.. that his skills started to make pay off.

What was this transforming mindset.. it was the TESTING mindset..

Let’s talk about Gary Halbert – Copy Writing Guru

Halbert figuratively put a gun to his own head and said, “Let’s make some money!” Now what did Gary do? He analyzed his data. Let’s credit Gary for HAVING data to measure.

Even if it wasn’t giving him the results he wanted. He had enough data to analyze his bottlenecks. Gary realized that his ratios indicated that AFTER his direct mailing was opened his ratios were high. So how could he make some money? Hmm. Aha.

He figured he could get more people to open his direct mailing. Now using split testing on his data. He made some changes to his data and tracked it.

He handwrote the address’, changed the envelope, and changed the bulk mailing to a postage stamp. This made it look like his direct mailing was actually a personal letter. This increased his direct mailing conversion.

Now, Gary hasn’t said if this was the FIRST or the ONLY change he made. However, it doesn’t matter. Gary won a direct mailing battle when he analyzed his data and found his bottlenecks.

He won another direct mailing battle when he decided to make changes until his conversion improved. Gary went on to become a legend (in his own mind) in direct marketing and copy writing. He worked harder than any of his competition and he analyzed everything until it became a method. The art comes after the science has been mastered.

Now Gary Halbert is widely considered one of the absolute best copy writers to ever grace the direct marketing world. His copy has singled handedly made millions upon millions of dollars. What if he quit at the first stroke of failure? What if you do?

The SECRET is in the sauce (that means you!) it’s not on what you do or how you drive traffic or monetize it. It’s how many times you’re willing to fall to learn something new. It’s not the money that you get that is the real treasure.

The real treasure are the skills that you gain. These skills will make you wealthy over and over again. Take any true success in any arena and he will be able to gain it back faster and larger with his skills.

So first let’s approach this the right way.

Here are seven maxims that if you master. You will have success you only currently dream about. Share these maxims with your friends, family, and business associates. They will empower you and those you love.

First let’s get beyond profit thinking and get into what I call skills’ thinking. Let’s think about our niches and our review websites and let’s get a little crazy..

Part 3 tomorrow..
C.

Click to Continue...